Target Audience Research – What Do They Want?

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Consider your target market. The key to using the right keywords and keyword phrases is to carry out thorough target audience research.

When you know more about what your target audience wants, you can design your content around both what they’re searching for and what you are promoting simultaneously.

Before You Start Your Target Audience Research

Before you can actually start your target audience research, you need to first work out who your target audience or target market actually are.

target audience research - start

Everything starts with knowing exactly who your target market is. If you already have an audience, you can look at your analytics to find out who they are.

But, if you’re just getting started you may need to look to your competition to find out who their audience is so that you can start creating relevant content for them.

What Questions Do They Have?

When you find your target market, note the questions they ask. The question itself is a keyword phrase or long-tail keyword that can be expanded or broken down to help you discover even more keywords and more information for your audience.

target audience research - questions

Each question can become fodder for content whether it’s a product or a blog post, plus you can use that question as the start for more keyword research.

If you are unsure about keywords and phrases, you can read more about what are keywords and phrases here.

What Are Their Problems?

Knowing your target audience well means knowing what their problems are. When you know their problems, you can come up with a list of keywords and keyword phrases based on those problems and finding solutions to those problems.

Once you have a short list of keywords and keyword phrases you can plug them into Google Search. As you’re writing, notice the predictive text that starts appearing. Write down those phrases and keywords too and repeat the process.

Research Keywords

As you gather more search terms you want to perform more keyword research. Using Google AdWords Keyword Tool, you can get more information about the keywords and keyword phrases that you want to learn more about. You can find out which keywords are worth it to use to attract your target market.

target audience research - groups

Join Groups Your Target Market Loves

Another way to find out keywords that you can use in your content and products is to join groups that your target market takes part in. When you join groups that your audience participates in, it helps you to get to know the audience better. Pay attention to the questions they ask because they are the key to finding keywords and knowing which are important to use.

Keep Your Emails Open for Responses

Another way to find out secret information about your audience is to keep your email open for responses in much the same way you keep your blog posts open for comments. This information will be so important for you moving forward so that you know what your target market is searching for.

When you focus on what your audience is searching for and what they need you’ll automatically create content that the search engines find and send your audience to.

The reason is that the search engine’s job is to send their users to relevant content. The relevancy of the content is totally dependent on what your audience wants and needs. When you put your focus there, you’ll find it a lot easier to create keyword rich SEO content that gets results.


As much as we all try to look for short cuts, you need to know your target market or audience which means you must do your target audience research. This is one part that you can’t ignore. Work out who they are, then try to decide what they need to know, What are their problems and what questions would they ask to find a resolution. This should become your master list of keywords.

The big secret, is to think like your audience. You may well think you are your own target audience. Perhaps you went into your niche as you had problems too. But remember, you know more now than when you started. Think back to when you were a beginner. What did you need to know?

Let’s Recap

Try and figure out who your target market are though your target market research. Also work out what they are searching for and how you can help.

  • Who are your audience or prospective audience? Use your analytics to find out who they are. Or your competitors. Create an audience avatar.
  • What questions are your target audience asking? Start creating a database of the questions that they ask.
  • What are their problems? You guessed it, start making a list.
  • Between the questions and the problems lists, add to the database you started of the keywords and key phrases.
  • Use Google predictive search to increase your keyword list.
  • Now start researching your keywords. Are they worth creating content around?
  • Look to join some groups and forums where your audience are. But don’t be a stalker and don’t be spammy. Be nice and helpful. Find out what they want to know.
  • Use your email lists to ask and answer questions too.
  • Build up a target audience story board. It will be helpful.

Any comments or questions, please enter them in the comment box below. Speak soon.



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