As bloggers, we all wish we were more productive I’m sure. I know many project managers who are very productive. So it got me thinking. Can bloggers become more productive by adopting some of the work habits of the best project managers? Let’s take a look.
What skills does a project manager have, that we can think about developing?
Skills of a Project Manager that a Blogger Would Benefit From
The job of a project manager is very complex. It is not a role that you would immediately associate with managing a blog. But why not? Is running a blog not just like organising one long project?
And if so can productive bloggers think like project managers, and benefit from their skills and goals?
One of the first things that you probably consider when thinking about the roles of a project manager is how organised they need to be. A project must be meticulously planned, if deadlines are to be hit.
Ring any bells?
If you want to be a more productive blogger, you need to stop posting when you feel like it. Stop posting on a whim. And start planning. Sorry!
You need to treat your blog as a project, with objectives, timelines, tasks and deadlines. If you want to publish a post per week, pick a day and time. That should be your deadline.
Have Some Flexibility
We all have good weeks. Yes, we do! When you have a good week and you have some spare time, draft a blog post. Don’t publish it just keep it as a draft.
We all have weeks with setbacks and disasters. If one of your goals is to publish a post each week, you may falter on the really bad weeks. But not if you have a spare post up your sleeve.
Create some spare posts that are not date or topic related. Don’t have spare posts on romantic meals for valentines day for example. They won’t gain much traction if you publish them in August!
Ability to See the Big Picture
Always keep your goals and plans in mind. Each time you have an idea for a post, ask yourself if it will help you towards your goals.
If you just decided that you want to talk about a topic that is totally unrelated to the rest of your posts, it may confuse your audience. And won’t help you either.
If your goals are to:
- Gain 1000 visitors per month.
- Grow your list by 10% each month.
- Increase your Twitter following by 5% each month.
for example, then every time you publish a post you should ask yourself if it will help you to accomplish one of your goals. Will the post attract visitors, shares, comments, subscribers, followers, etc. If not, then why are you publishing it?
What is Your Current Situation?
Every decision you make around your blog, whether it is an individual blog post or a plan to achieve your goals, you should think about your current situation.
You need to consider where you are at the moment. If you are considering a goal of gaining 1000 subscribers, how many do you have at the minute? If it is 10 currently, then that is a big jump. Even if you have 500 subscribers, it is still quite a big jump. Especially if it has taken you 5 years.
When you start considering your current situation around your existing subscribers, it may take a bit of research. How did you get them? Was it all one post, all one topic, all one month, or spread around?
Think about where you are, and where you want to be. What can you do to change your current situation to your goal. What can you replicate. What worked before.
If you grew your list as you ran a great challenge, run another. If a post really resonated with people, can you expand on the topic. Or explain what has happened since you started doing X or Y.