Internal Link Building – You Need a Link Building Strategy

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Now that you have started a blog, you need to improve it. One easy way is through internal link building.

Internal link building is a part of SEO and should therefore be part of your SEO strategy.

When considering SEO, it is important to consider your reader. This is especially true with internal link building. Remember that you are trying to make it easy for your readers to read the great articles on your blog.

Internal link building helps website navigation, defines website hierarchy, and distributes ranking power throughout the entire website. Internal linking strengthens your website by providing clear paths for search bots, keeping users on your site longer, and creates structure for your overall site.

When you create internal links for your website you’ll be using what is called anchor text. Anchor text simply means the words (or text) are now a hyperlink and link to another page or part of your site within your website.

An internal link never links to an outside site, only another page or part within your site.

Internal link building works in a similar way to the Table of Contents on this post. If you click on a phrase in the table of contents, it will move you down the page to the relevant heading.

You might be thinking that this seems to be a lot of effort, and it is. But the benefits are quite considerable. Not only in terms of SEO, but also due to the benefits for your readers. So let’s take a look at the benefits you and your audience will get from a good internal link building strategy.

Decreases Bounce Rates

When you have a good internal linking strategy, visitors to your site are less likely to bounce off.

They should be able to look at the words on the first page they land on (any page) and find the information that they need. Because of this, they’re less likely to leave (bounce off) your site.

Increased Page Views

When you can effectively cause your audience to click to other pages on your site you’ll end up with more page views.

This is helpful because the more page views you get, and the fewer bounces you get, the higher your page will rank in search engine results.

Improves Website Flow

Not only does it improve the flow of your site to your visitors but also to search engines.

Seeing the internal linking shows that all the topics on the site are interrelated which means the site is a niche site about a specific topic.

Boosts Engagement

When a visitor comes to your website via an external link, what are they going to do after reading that content?

This is why you need to include more internal linking. Both before and after the main information they linked to. As well as within the content.

With this method of internal link building, you’ll end up with more engagement because the visitor will know what to do next.

If you want to increase you internal page links, there are a few good places you need to consider. Each post that you publish, make sure that you start your link building by placing the following links.

Within the Post

Within each post, there should be opportunities for you to link to other posts on your blog. As you are writing about similar topics, you can lead your readers to other parts of your blog for more information. When done well, readers love this chance to find out more.

Link to related blog posts under each blog post. You can either do this manually, use a plugin or it will be part of your theme. In my case, this is part of my theme.

Navigation Bar

The links on your navigation should be arranged in a way that makes sense to the newest reader. Use fewer categories to ensure that Google understands the nature of your site and that it’s an authoritative site.

Use Keywords

When using anchor text use a keyword or phrase that describes what’s behind the link. Don’t just use “click here” as the anchor text otherwise Google will not recognize it as important nor will your audience.

If you are new to blogging, then some blogging tips for new beginners will help you to learn more about keywords.

That is an example of using keywords along with an internal link.

Now that you know what internal links are, and why they are good, you need to plan a strategy for your blog. You can just link one post to random posts but it is far better to plan how you are going to do this.

Internal Link Building showing peach coloured flowers

Let’s say you have a gardening blog. You are writing a (brilliant) post about planting spring flower bulbs. You could either link to your posts about other things gardeners need to do in spring, or link to planting summer bulbs, autumn bulbs etc. Neither is wrong and both would work.

However, think of your reader. If they are reading about planting spring bulbs then chances are that they are reading it during the spring. They would be more interested in what other things they should be doing in the spring.

Internal Link Building showing gardening hand tools

Then you could put the links to the other seasons at the bottom of the post.

The main thing to do when planning your internal links, is to think like your reader. Imagine that you have just arrived on your blog and are reading a post. Think about your other posts that would be of interest to your reader.


Internal linking is an important aspect of creating a fully optimized website or blog. It helps readers find all your important content, and it helps the search bots crawl your site fully. At most Google will index between 150 and 250 pages of any site. The more authoritative your site the more pages will get indexed but you must use a good internal linking strategy to ensure that it works for both your visitors and search bots.

Let’s Recap

These are the things you should do around internal linking.

  • Keep a list of your blog posts and the main general keyword.
  • Plan how you want to move your reader through your posts.
  • With each post, find at least 3 places where you can link to a different post.
  • Go through each post and add your internal links.

Any comments or questions, please enter them in the comment box below. Speak soon.



How I Started My Blogging Journey

10 thoughts on “Internal Link Building – You Need a Link Building Strategy”

    • Hi – you can add either. If you are writing a post on a topic and you have already covered something related, you can link to your own post. Or if you are quoting somebody else or showing somebody’s figures, you can link to their post. Just make sure you credit them. Just say ‘I saw this on example blog and thought this explained it really well. Check it out.’ for example.


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